Who We Are?

We make the clothes, but our customers bring them to life.

Over the past five-plus decades, millions of people from all walks of life have found something to love at chicgo. Inclusivity has been at the heart of what we do since the very beginning and as one of the very first high street brands to offer a comprehensive curve range (that doesn’t compromise on style), as well as kids, menswear, and maternity, we’re all about fashion for every body.

As a leading feel-good fashion destination, our customer base is wonderfully diverse but have three things in common: they want to look and feel their best, get great value for money and they really care for the planet and their local communities. We are working to ensure that these principles are at the heart of everything we do.

Inspiring ‘that chicgo feeling’.

Buying a new pair of jeans is about more than just clothes, its about how it makes you feel.  Inspiring confidence and positivity in our customers is what we do best.  We call it ‘that chicgo feeling’.

Inclusive

Our customers are diverse and we strive to make sure that everybody can get that feel-good buzz out of chicgo.

Body positive

We don’t just talk the talk, we walk it too.  We continue to develop our Curve, Petite and Tall ranges and promote body diversity through our models and influencer partnerships.

Confident

We always want to inspire confidence in our customers, whether that’s in the way they look and feel or in the consumer choices they make.

Easy & inspiring experience

Through our new omnichannel approach, we want our customers to be able to harness that ‘New Look feeling’ wherever, whenever.